Saturday, 1 August 2015

Internet Marketing & SEO

Internet Marketing is a powerful tool for growing business today. Internet marketing is also known as online marketing which delivers you the best results for the products, services and branding. Online marketing is a perfect platform which anyone can find you online.

Internet marketing is broadly classified into search engine optimization, web marketing, email marketing, brand promotion, content marketing and social media marketing. Digital marketing helps you to get more visibility for your business and brand awareness. It is an easy way of boosting your website and attracting huge traffic to our website

Search Engine Optimization (SEO)

SEO is the main part of a digital marketing or internet marketing for better ranking in search engines (SERP).Today SEO is the most powerful method for getting high traffic to our website and getting better position in Google. SEO is an effective marketing strategy inorder to get organic results and more traffic to the websites.

Types of SEO

1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO

White Hat SEO

White Hat SEO is the technique that follows the rules of google webmasters and guidelines of search engines.

Black Hat SEO

It is the desceptive way of SEO technique which doesnot follow the guidelines of google webmaster and other search engines.

Grey Hat SEO

It is the combined technique of White Hat SEO and Black Hat SEO

How Search Engine Operate ?

SEO is the most powerful tool for growing up the business using latest SEO strategies. Major search engines like Google, Bing and Yahoo defines the page rank according to the most trusty websites and more relevant content to users. If your content is unique, and what people looking for an actual search term is included in your website is the main factor for a search engine. Crawling and Indexing are the two steps that defines the process of search engines. When a user searches a search query in the search engines which is already stored in the websites and the server, spiders crawl the website and gives according to the search query.

Main Factors of SEO

There are many factors that keep changing the position in search results pages. It's mainly based on Google Algorithm Updates, Everyday there are a number of changes in algorithms and affects the ranking of websites. Google Panda and Penguin updates are the most important algorithm updates which affects the rankings, here is another recent update is the mobilegeddon which gets more preference to mobile friendly websites. All the internet users are using mobile phone devices so using mobile friendly website is getting more user friendly. 

SEO On-Page

The content should be the most important factor for websites or blogs. If you create good content and user friendly for the users makes your website good results in search results. It is important to have an optimization in your website by placing important keywords in title and description for the target content. Most important factor consider about the page relevancy by giving accurate title for each web pages. Meta description is also important for getting organic clicks and website traffic by seeing the effective description in that webpage.

SEO Off-Page

SEO Offpage is the process to help rank higher in search engines by getting quality backlinks , generate more traffic and brand awareness. It is important for an website to get trusted backlinks from authority sites using various off page techniques.

  • Social Networking Sites
  • Search Engine Submission
  • Directory Submission
  • Social Bookmarking
  • Blogging
  • Link Building
  • Photo Sharing & Video Marketing
  • Business Reviews 
  • Local Business Listings
You can grow your business through the effective seo strategies and ranks better in search results.


  1. Keywords have a significant role in giving websites a reach to the international audience these days serp checker

  2. thanks for sharing this article.this is more useful to my studies.
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